Social media is a very popular platform with billions of users. People utilize these networks for everything from communication to discovering new products or services. That’s why businesses need to establish a strong presence on these sites. Facebook has more than two billion monthly active users and Instagram has more than a billion. Twitter has several hundred million users that use the site as a customer service arm. Many plumbing companies ignore this platform because they don’t believe it is for them but experienced marketers know otherwise. Here’s a look at how and why you can use social media for plumber digital marketing:
1. Paid Marketing on Social Media
All social media networks have dedicated advertising facilities. You can create paid ad campaigns on Facebook, Instagram, Twitter, LinkedIn, Snapchat, and Pinterest. Plumbers find the most success on Facebook and Twitter because their target audience is more present on these platforms.
Different networks offer different kinds of advertising options. You can create clickable text ads, display ads, videos, or even promote specific Tweets or content posts. Facebook has a particularly efficient advertising platform. It allows users to target people based on their location, age, job, interests, level of education, and more. Experts of plumber digital marketing know how to use this advertising tool effectively to reach the right audience.
2. Establishing Authority Through Content
You can use content to establish authority and showcase your skill in the field, which is especially important in the service industry. Clients today always seek information on different plumbing issues online before calling a professional. They want to determine what the problem is and whether they can fix it without assistance.
Informative content that explains different kinds of plumbing issues and its solutions will showcase your knowledge. Well-written articles will also help you earn a client’s trust and build a strong customer base. That’s one of the reasons why content is an important part of plumber digital marketing.
3. Communicating with Customers
Many people use social media to interact with the brands instead of going through customer service. That’s especially true when they want to make casual enquiries or want to register some sort of complaint. Maintaining official company accounts on platforms like Facebook and Twitter can help you establish a closer relationship with prospective clients.
You can answer questions, offer advice, and even resolve customer complaints online. This provides you with the perfect opportunity to showcase the company’s customer care service. Modern clients appreciate businesses that resolve customer complaints quickly and efficiently.
4. Retargeting Ads
Retargeting ads is one of the best plumber digital marketing strategies. It targets people who have already visited your website or interacted with your content in some way. Retargeting ads remind prospective clients of your presence and strengthen the brand impression. These ads are like regular CPC or PPC ads, but they reach a specific audience.
A well-planned retargeting campaign can increase the conversion rate by 150%. Some studies show that retargeting ads have a conversion rate of 0.7%, which is more than 0.07% of display ads. That’s one of the reasons why experienced marketers always encourage clients to invest in this form of plumber digital marketing.
5. Building Brand Presence and Reputation
Social media allows businesses to communicate with prospective clients directly, which means you can influence their perception of you easily. For example, if you want your plumbing business to have a casual and friendly vibe, you can change the tone of your communications with clients accordingly.
It is also easy to develop a trustworthy reputation online through social media. If you’re honest, straightforward, and helpful in your interactions with prospects on these networks, they will spread the word. Your plumbing company can benefit from the power of word-of-mouth marketing.
6. Reaching Local Audiences
Plumber digital marketing must focus on a local audience unless you are a nation-wide or state-wide service. Targeting local audiences is easier on social media because their advertising platform allows users to choose people based on their location. For example, if you’re based in San Diego, it is possible to target ads at people living in the area.
Facebook, Twitter, Instagram, and other social media platforms know where their users are located. They will be able to target a specific demographic without any error. You can also share content specific to the local audience. For example, frozen pipes and ice dams are a concern for people living in cold climates.
These strategies will help you use the full potential of social media platforms effectively. Most social networks also provide detailed reports on your company’s interactions with target users. You can study this information and apply the findings to other marketing campaigns. Seasoned business owners recommend hiring a dedicated marketer for social media as a precaution. Making mistakes on such a platform can have a big impact on the company’s reputation and can affect other plumber digital marketing strategies as well.